Headless WooCommerce. Instant.
Headless storefronts built on CoCart hit the product catalog API on every page render — product listings, single products, category navigation. That cost lands on every visitor, server-side, before a single byte reaches the client.
Median response time across four CoCart v2 product endpoints — paginated listings with different sort orders, product categories, and a single product. CoCart’s rich response format (prices, images, variants, related products) makes payloads larger than standard WP REST API responses, but the drop-in still cuts response time by ~24×.
50 requests per endpoint per mode. All times in milliseconds.
| Endpoint | Mode | min | avg | median | p95 | max |
|---|---|---|---|---|---|---|
| /cocart/v2/products?per_page=10 | MISS | 949 | 999 | 997 | 1047 | 1074 |
| HIT | 37 | 39 | 38 | 48 | 50 | |
| /cocart/v2/products?per_page=5&orderby=popularity | MISS | 890 | 925 | 919 | 976 | 1002 |
| HIT | 37 | 39 | 38 | 49 | 55 | |
| /cocart/v2/products/categories | MISS | 817 | 856 | 847 | 911 | 1040 |
| HIT | 36 | 40 | 38 | 49 | 51 | |
| /cocart/v2/products/30 | MISS | 834 | 871 | 864 | 908 | 933 |
| HIT | 37 | 41 | 38 | 50 | 51 |
Frosty Cache caches CoCart’s public product catalog endpoints and bypasses session-specific
ones. Cart routes use a cart_key or
CoCart-API-Cart-Key header to identify anonymous sessions —
neither of these trip the standard auth checks, so Frosty Cache’s CoCart module
handles them explicitly.
| Route | Used for | Cache |
|---|---|---|
| /cocart/v2/products | Product listings — headless shop pages | HIT |
| /cocart/v2/products/{id} | Single product — headless PDP | HIT |
| /cocart/v2/products/categories | Category listings — headless navigation | HIT |
| /cocart/v2/cart | Cart — session-specific, identified by cart_key | BYPASS |
| /cocart/v2/logout | Session logout | BYPASS |
| /cocart/v2/store | Store settings — dynamic per-request | BYPASS |
WP REST Cache does not cache cocart/v2 endpoints by default —
its allowlist only covers wp/v2, confirmed live: requests to
cocart/v2/products against a WP REST Cache install ran with no
speedup at all across repeated requests. CoCart does not register itself with the plugin.
Manual configuration through the WP REST Cache admin screen is required before any CoCart
response is cached, and even then responses are stored as WordPress transients — WordPress
still boots on every cache hit. Live-tested on its wp/v2 routes
(the same underlying transient mechanism), that’s ~832ms median in production, vs
Frosty Cache’s drop-in at ~751ms — see the
full live comparison.
The drop-in reads a JSON file and exits — its speed is bounded by file I/O, not by
WordPress. CoCart v2 product payloads are 10–20× larger than a standard post response
(prices, image variants, related products, add-to-cart metadata) so there is simply more
data to read off disk and send over the wire. The ~23ms gap vs the WordPress core
benchmark is the cost of that extra payload, not the caching layer.
These numbers use the full unfiltered response. Headless storefronts using
?_fields=id,name,slug,permalink,prices,images,categories to
request only the fields they render cut the payload from ~52KB to ~23KB — live-tested on the
same production host, the filtered request now caches correctly and drops the HIT median from
~997ms to ~856ms, roughly a 14% improvement on
top of the drop-in’s existing saving.
📊 vs WooCommerce Store API
- Both hit ~38ms HIT median on a local development environment
- Store API payloads are leaner — fewer embedded arrays
- CoCart v2 adds related/upsell arrays, add-to-cart metadata, per-currency formatting
- MISS times also slightly higher for CoCart (~907ms vs ~860ms) — same reason
- Same drop-in, same cache path, different payload size
- Using
?_fields=shrinks both the payload and the HIT time — live-tested at ~856ms vs ~997ms for the unfiltered response
⚡ What the drop-in still saves
- ~869ms of WordPress + WooCommerce + CoCart bootstrap
- No database connection on HIT
- No plugin loading chain (~50+ hooks never fire)
- No CoCart price calculation or image size lookup
- Pure file I/O — read JSON, set headers, exit
- ~24× faster despite the larger payload
🖥 Environment
- Local by Flywheel
- WordPress 7.0
- PHP 7.4
- WooCommerce 9.x
- CoCart v2 (5.0.0-dev)
- nginx · MySQL 8.4
⚗️ Test method
- 50 requests per endpoint per mode
curl --time-totalend-to-end- Cache warmed before HIT run
- MISS uses
skip_cache=1to bypass cache
📐 Cache path
advanced-cache.phpdrop-in active- HIT exits before WordPress loads
- No WooCommerce or CoCart bootstrap on HIT
- MISS pays full WP + WC + CoCart boot cost
20 requests per endpoint against a live CoCart v2 install on shared hosting.
MISS baseline uses skip_cache=1 to bypass the drop-in.
HIT is a normal request served by advanced-cache.php.
Numbers include full network round-trip — real internet latency to a shared host,
not a local loopback — which compresses the percentage gain but not the underlying
savings: CoCart still skips WordPress, WooCommerce, and its own bootstrap entirely on a hit.
| Endpoint | Mode | min | avg | median | p95 |
|---|---|---|---|---|---|
| /cocart/v2/products?per_page=10 | MISS | 1772 | 1853 | 1844 | 1988 |
| HIT | 844 | 989 | 996 | 1061 | |
| /cocart/v2/products?per_page=5&orderby=popularity | MISS | 1529 | 1594 | 1583 | 1688 |
| HIT | 832 | 892 | 874 | 1315 | |
| /cocart/v2/products/categories | MISS | 1294 | 1469 | 1431 | 2282 |
| HIT | 707 | 808 | 725 | 1715 | |
| /cocart/v2/products/{id} | MISS | 1259 | 1402 | 1357 | 1625 |
| HIT | 603 | 713 | 726 | 748 |
Median saving across the four endpoints: ~47% off TTFB — the largest live saving of the three benchmarked API surfaces on this host.
Same four product endpoints, same drop-in, same machine and same live host — the only variable is which API served the response. CoCart’s richer payload (related products, add-to-cart metadata, per-currency formatting) costs a few extra milliseconds on every mode, but the cache path itself is identical.
| Endpoint | Stack | Local HIT | Local MISS | Live HIT | Live MISS |
|---|---|---|---|---|---|
| products?per_page=10 | CoCart v2 | 38 | 997 | 996 | 1844 |
| WC Store API | 38 | 903 | 990 | 1659 | |
| products?per_page=5&orderby=popularity | CoCart v2 | 38 | 919 | 874 | 1583 |
| WC Store API | 38 | 897 | 878 | 1393 | |
| products/categories | CoCart v2 | 38 | 847 | 725 | 1431 |
| WC Store API | 37 | 832 | 715 | 1195 | |
| products/{id} | CoCart v2 | 38 | 864 | 726 | 1357 |
| WC Store API | 37 | 831 | 733 | 1214 |
All times in milliseconds, median. Local = Local by Flywheel loopback (no network overhead). Live = production run against a shared-hosting demo site (full network round-trip included).
See how Frosty Cache performs on standard WordPress REST API endpoints (~15ms / ~47×) and WooCommerce Store API FSE block endpoints (~38ms / ~23×).
Ready to cache your
headless storefront?
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